Work

Presencia y liderazgo de la mujer en el audiovisual: el impacto de las plataformas streaming

Year: 2021

Type: article

Abstract: The Spanish media industry is highly masculinized. Productions of female leadership are still a minority. This research seeks to observe how the rapid consolidation of streaming platforms, and also the intensification of their production policy in national markets can infer this reality. The main goal is to find out what impact these new players have on the employability and leadership of women within the Spanish industry. For this purpose, international over-the-top (OTT) platforms, which also develop their own productions in Spain, are studied. Diversity in labor structures is analyzed, by areas of specialization and by levels of responsibility, taking as a sample the original Spanish productions released until the beginning of 2020. The results show a slight positive impact of the OTT on the employability of women in the media industry, although it continues to be highly masculinized.

Source: Estudios sobre el Mensaje Periodístico

DOI: 10.5209/esmp.72877

Authors: Jessica Izquierdo-Castillo, Teresa Latorre-Lázaro

Institution: Universitat Jaume I

Language: Spanish

Topic: Gender, Feminism, and Media

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDGs: Gender equality, Decent work and economic growth, Reduced inequalities

Open Access status: diamond

OpenAlex ID: W3186777906

FWCI: 2.879

Cites: 20

Cited by: 14

Related to: 10