Work

Bottom of the Pyramid (BOP) Market Orientation and BOP Focused Product Innovations in FMCG Industry in Sri Lanka

Year: 2020

Type: article

Authors: K.K. Erandika, A.A.K.K. Jayawardhana, S. Niroshini

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W3188327964

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Related to: 10