Work

Does the theory of planned behavior and perceived enjoyment give a big impact on online purchase intention among Gen-Y in east coast Malaysia?

Year: 2021

Type: conference-paper

Study design: Observational Study

Source: AIP conference proceedings

DOI: 10.1063/5.0055763

Authors: Fatin Farhana Kamis, Shah Iskandar Fahmie Ramlee, Wan Farha Wan Zulkiffli

Institution: Universiti Malaysia Kelantan

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3191121233

FWCI: 0.883

Cites: 15

Cited by: 6

Related to: 10