Comunicación electoral 2.0: presencia y actividad en Twitter de los candidatos a la alcaldía de Valencia en las elecciones del 26 de mayo de 2019
Year: 2021
Type: article
Abstract: This paper is aimed to analyze political communication 2.0 on candidates for mayor of Valencia’s Twitter profiles whom, according to the CIS, were expected to obtain representation in the city council. The analysis includes all tweets published in these profiles during the electoral campaign held between May 10th and 24th, 2019. The study is carried out at two levels: a quantitative one, in which the published messages are collected and accounted for, and another qualitative, in which they are classified thematically. In addition, the interaction with the citizen-voter is investigated through the tools availables for users. The results reflect a decisive, strategic and disparate use of profiles by different political leaders. The study shows that, despite the increasing use of this microbbloging network by political representatives, this instrument offers endless possibilities that leaders must still learn to exploit in order to reach their electorate and gain their support in the polls.
Source: Política y Sociedad
DOI: 10.5209/poso.65475
Institution: Universidad Cardenal Herrera CEU
Language: Spanish
Topic: Social Media and Politics
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W3192306191