Work

The elucidation of marketing trends and a post-positivist approach to understand consumer behaviour – a review

Year: 2021

Type: article

Source: University of Southern Queensland ePrints (University of Southern Queensland)

Authors: Fazla Rabby, Ranga Chimhundu, Rumman Hassan

Language: English

Topic: Consumer Behavior and Market Dynamics

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3196317256

FWCI:

Cites: 44

Cited by: 1

Related to: 10