Work

A purchase decision support model considering consumer personalization about aspirations and risk attitudes

Year: 2021

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2021.102728

Authors: Yongming Song, Guangxu Li, Tie Li, Yanhong Li

Institutions: Shandong Institute of Business and Technology, University of Electronic Science and Technology of China, Southwestern University of Finance and Economics

Language: English

Topic: Multi-Criteria Decision Making

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3197974141

FWCI: 5.318

Cites: 80

Cited by: 51

Related to: 10