Work

Relationships between the “Big Five” personality types and consumer attitudes in Indian students toward augmented reality advertising

Year: 2021

Type: article

Study design: Observational Study

Source: Aslib Journal of Information Management

DOI: 10.1108/ajim-02-2021-0046

Authors: Abhishek Srivastava, Shilpee A. Dasgupta, Arghya Ray, Pradip Kumar Bala, Shibashish Chakraborty

Institutions: Indian Institute of Management Jammu, Indian Institute of Management Ranchi, Fore School of Management

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3199544872

FWCI: 4.269

Cites: 84

Cited by: 33

Related to: 10