Work

The role of religious advertising and personal selling in enhancing mutual fund purchase intention and sales in Pakistan: a managerial perspective

Year: 2021

Type: article

Source: Journal of Islamic marketing

DOI: 10.1108/jima-05-2020-0162

Authors: Muhammad Waqas, Sarmad Jan Mian, Nabila Nazir

Institutions: University of Malaya, Sarhad University of Science and Information Technology, COMSATS University Islamabad

Language: English

Topic: Islamic Finance and Banking Studies

Subfield: Accounting

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3199719838

FWCI: 5.037

Cites: 59

Cited by: 17

Related to: 10