The new norm?: Descriptive norms of online expression on Facebook, Twitter, Instagram, WhatsApp, and Snapchat
Year: 2020
Type: dissertation
Study design: Observational Study
Abstract: The purpose of this thesis is to expand previous research examining the perceived appropriateness of expressing various emotions on social media platforms, using a different set of norms.This study extended the scope of social media platforms by adding Snapchat to the list of platforms studied (Facebook, Twitter, Instagram, and WhatsApp).Findings suggested that participants perceived there to be the most joyous and prideful expressions on Facebook and Instagram, and the least on WhatsApp and Snapchat.Moreover, participants reported a greater prevalence of negative emotion expression on Facebook, followed by Twitter, Instagram, Snapchat, and then WhatsApp.Collectively, findings suggested that participants were more likely to encounter both positive and negative emotion expressions on Facebook than on any other platform.The findings shed light on how norms shape emotional expression differently across different social media platforms.
Author: Kayla Waterman
Language: English
Subfield: Linguistics and Language
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W3199837512