Work

Effect of interaction with gamification feature on purchase intention: the mediation role of brand engagement

Year: 2021

Type: article

Study design: Observational Study

Source: Academy of Information and Management Sciences journal

Authors: Willis, Tjhin

Language: English

Topic: Educational Games and Gamification

Subfield: Developmental and Educational Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3201292438

FWCI: 0.8

Cites: 18

Cited by: 3

Related to: 10