Work

Multiple intelligence and entrepreneurial opportunity recognition – a failsafe approach of neuromarketing

Year: 2021

Type: article

Source: Journal of Research in Marketing and Entrepreneurship

DOI: 10.1108/jrme-05-2020-0049

Authors: Shathees Baskaran, Nomahaza Mahadi, Siti Zaleha Abd Rasid

Institutions: University of Technology Malaysia, University of Business and Technology

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3201430600

FWCI: 1.71

Cites: 73

Cited by: 11

Related to: 10