Work

Editorial – Theory building in marketing: rationalizing South Asian perspective

Year: 2021

Type: editorial

Source: South Asian Journal of Marketing

DOI: 10.1108/sajm-03-2021-071

Authors: N.J. Dewasiri, Sudhir Rana, Muhammad Kashif

Language: English

Topic: Business and Management Studies

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W3201567266

Cites: 5

Cited by: 13

Related to: 10