What influences the purchase of virtual gifts in live streaming in China? A cultural context‐sensitive model
Year: 2021
Type: article
Source: Information Systems Journal
DOI: 10.1111/isj.12367
Institution: University of Nottingham Ningbo China
Language: English
Topic: Digital Games and Media
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W3201654262