Work

Loyalty to higher education institutions and the relationship with reputation: an integrated model with multi-stakeholder approach

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Marketing for HIGHER EDUCATION

DOI: 10.1080/08841241.2021.1975185

Authors: Francisco J. García-Rodríguez, Desiderio Gutiérrez-Taño

Institution: Universidad de La Laguna

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3201724116

FWCI: 4.365

Cites: 76

Cited by: 35

Related to: 10