Work

Bottom of the Pyramid (bop) Market Orientation and Product Innovations in Fmcg Industry

Year: 2015

Type: dissertation

Author: K.K. Erandika

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3203334501

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