Market research for small businesses: A “real world” perspective
Year: 2021
Type: article
Abstract: SCORE plays an essential role in supporting predominantly new small business entrepreneurs with limited resources. This article shares findings from in-depth interviews with SCORE mentors on how they advised clients on doing market research, their strategies and recommended resources on popular topics, and the perceived challenges their clients faced. Academic librarians can take advantage of opportunities identified in the study to build a robust relationship with SCORE, as well as leveraging SCORE methods and resources in their core reference and instruction work with students.
Author: Kerry Wu
Institution: Portland State University
Language: English
Subfield: Library and Information Sciences
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W3203589931