Work

The fringe or national brand manufacturer? An analysis of private label sourcing strategy

Year: 2021

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-08-2020-0401

Author: Xue Li

Institution: Beijing Foreign Studies University

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3203837445

FWCI: 1.976

Cites: 54

Cited by: 14

Related to: 10