Work

Can nudging only get you so far? Testing for nudge combination effects

Year: 2021

Type: article

Abstract: There is an emerging body of evidence to suggest that nudges can motivate behaviour change. The question as to whether using nudges in tandem ‘crowds out’ the marginal effectiveness of each one has attracted little attention. Using a randomised survey experiment consisting of 1,800 farmers, we tested the impact of two nudge interventions (injunctive norm and social signalling) when used individually in isolation and also when used in combination. Our findings are indicative of limited crowd out effects and more generally suggest that there may be scope for employing non-monetary interventions in combination when it comes to encouraging technology uptake.

Source: European Review of Agricultural Economics

DOI: 10.1093/erae/jbab041

Authors: Peter Howley, Neel Ocean

Institutions: University of Leeds, University of Warwick

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

SDG: Zero hunger

Open Access status: hybrid

Estimated APC paid: $4,815