Work

Strategische Ausrichtung der Unternehmenskommunikation: Zieldefinition, Alignment mit Organisationszielen und Wertbeitrag

Year: 2021

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-03894-6_21-1

Authors: Ansgar Zerfaß, Sophia Charlotte Volk

Institutions: Leipzig University, University of Zurich

Language: German

Topic: Organizational Strategy and Culture

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W3203967495

FWCI: 6.68

Cites: 66

Cited by: 14

Related to: 10