Work

Wong Solo Restaurant Service As A Provider Of Processed Chicken Meat To Customer Satisfaction

Year: 2021

Type: article

Abstract: The development of poultry farming business is increasing rapidly and contributes greatly in the fulfillment of protein needs. The business sector of processed chicken meat such as cafes, restaurants, and restaurants and sea food to meet the needs of consumers. The research aims to analyze the type of service in influencing the satisfaction of consumers of Wong Solo Kendari Branch by using survey methods and using accidental sampling techniques as many as 60 respondents. It is then analyzed using multiple linear regression tests. The results showed physical evidence, reliability, responsiveness, service assurance, and caring together have a very real effect on consumer satisfaction (p<0.01) in Wong Solo restaurants and factors that correlate positively to customer satisfaction are responsiveness, service assurance and care, while variables that correlate negatively to consumer satisfaction are physical evidence and reliability. Variable concern partially affects consumer satisfaction (P<0.01).

Source: Indonesian Journal Of Animal Agricultural Science (IJAAS)

DOI: 10.33772/ijaas.v3i2.18354

Authors: Natsir Sandiah, Wa Reni, La Ode Arsad Sani, La Ode Muh Munadi

Institution: Universitas Halu Oleo

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: bronze

OpenAlex ID: W3204688305

FWCI: 0.243

Cites: 6

Cited by: 1

Related to: 10