Work

Price, online coupon, and store service effort decisions under different omnichannel retailing models

Year: 2021

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2021.102787

Authors: Zonghuo Li, Di Wang, Wensheng Yang, Hyun Seung Jin

Institutions: Nanjing University of Science and Technology, Soochow University, Queensland University of Technology

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funders: National Natural Science Foundation of China, Nanjing University of Science and Technology, Soochow University, National Office for Philosophy and Social Sciences

Awards: 数据驱动的网络广告效应测评与投资决策研究, G5008730661, 网络消费者多品牌选择行为机理研究

OpenAlex ID: W3205137409

FWCI: 9.883

Cites: 69

Cited by: 61

Related to: 10