Work

Can Companies Influence Investor Behaviour through Advertising? Super Bowl Commercials and Stock Returns

Year: 2005

Type: article

Source: European Financial Management

DOI: 10.1111/j.1354-7798.2005.00301.x

Authors: Frank Fehle, Sergey Tsyplakov, Vladimir Zdorovtsov

Institutions: Barclays (United Kingdom), University of South Carolina, State Street (United States)

Language: English

Topic: Financial Markets and Investment Strategies

Subfield: Finance

Field: Economics, Econometrics and Finance

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3205758794

FWCI: 1.708

Cites: 60

Cited by: 99

Related to: 10