Work

Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions

Year: 2021

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2021.09.003

Authors: Kelly Hewett, G. Tomas M. Hult, Murali K. Mantrala, Nandini Nim, Kiran Pedada

Institutions: University of Tennessee at Knoxville, Michigan State University, University of Kansas, The University of Texas at El Paso, Indian School of Business

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3205965054

FWCI: 3.793

Cites: 79

Cited by: 39

Related to: 10