Value‐based adoption of augmented reality: A study on the influence on online purchase intention in retail
Year: 2021
Type: article
Source: Journal of Consumer Behaviour
DOI: 10.1002/cb.1993
Authors: Anett Erdmann, José Manuel Mas, Ramón Arilla
Institution: ESIC University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W3206182290
