Work

The effects of framing messages and cause-related marketing on backing intentions in reward-based crowdfunding

Year: 2021

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2021.102799

Authors: Ying-Feng Kuo, Cathy S. Lin, Li-Te Liu

Institution: National University of Kaohsiung

Language: English

Topic: FinTech, Crowdfunding, Digital Finance

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Ministry of Science and Technology, Taiwan

Award: Understanding the Affecting Factors of Sponsorship Intentions to Crowdfunding

OpenAlex ID: W3206189480

FWCI: 4.941

Cites: 73

Cited by: 39

Related to: 10