Work

Marketing mix strategies during and after COVID-19 pandemic and recession: a systematic review

Year: 2021

Type: review

Study design: Systematic Review

Source: Asia-Pacific Journal of Business Administration

DOI: 10.1108/apjba-06-2021-0243

Authors: Davoud Nikbin, Mohammad Iranmanesh, Morteza Ghobakhloo, Behzad Foroughi

Institutions: Sohar University, Edith Cowan University, Universiti Sains Malaysia, Kaunas University of Technology, I-Shou University

Language: English

Topic: COVID-19 Pandemic Impacts

Subfield: Economics and Econometrics

Field: Economics, Econometrics and Finance

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3207728920

FWCI: 2.591

Cites: 101

Cited by: 62

Related to: 10