‘Which part of the day is (wo)man o’clock?’: Desires, urges and possibilities of (un)becoming
Year: 2021
Type: article
Abstract: Drawing on Butler’s and Deleuze and Guattari’s theorising of (un)becoming, we study how male to female crossdressers enact the many fantasies of the crossdresser persona through gendered market objects and rituals to undo gender norms in a body that is at times considered ‘lawful’ and at others ‘unlawful’. We highlight how fantasies participate in the processes of unbecoming and becoming to disrupt the existing gendered boundaries/subjectivities and create new possibilities of being. The market objects, including the mundane and the excess, are operating in the becoming/unbecoming, facilitating temporal gender transformations, while at the same time creating identity residues that persist between the many gendered bodily experiences (male, female or hybrid) permeating time and space. In particular, we highlight how these identity residues can be experienced as pleasurable or risky if not managed carefully, contributing to an enhanced understanding of the affective state of in-between gender and how it intersects with gendered market objects and rituals.
Source: Marketing Theory
Authors: Mohammed Cheded, Chihling Liu
Institution: Lancaster University
Language: English
Topic: Gender and Feminist Studies
Subfield: Gender Studies
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
Estimated APC paid: $3,000
OpenAlex ID: W3207935993