Work

Strategic marketing initiatives for small co-operative enterprises generated from SWOT-TOWS analysis and evaluated with PROMETHEE-GAIA

Year: 2021

Type: article

Source: Journal of Co-operative Organization and Management

DOI: 10.1016/j.jcom.2021.100149

Authors: Kafferine Yamagishi, Alexander Rex Sañosa, Melanie de Ocampo, Lanndon Ocampo

Institutions: Cebu Technological University, University of San Carlos, Biliran Province State University, Biliran Province State University-Biliran Campus

Language: English

Topic: Strategic Planning and Analysis

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3208954516

FWCI: 4.016

Cites: 107

Cited by: 28

Related to: 10