Crypto Currency Cognizance: A New Entrant in Financial Heaven
Year: 2021
Type: article
Study design: Observational Study
Abstract: Cryptocurrency used an online ledger with highly strong cryptography to secure online transactions. There are multiple cryptocurrencies traded publically that imparts an important role on the behavioral intention of users. The disruption in the economy of the world has provided some opportunities for the development of virtual money or cryptocurrencies so that financial crises of individuals can be removed. The study adapted Theory of Acceptance Model (TAM) that explains the factor that effect behavioral intention of the users of cryptocurrency. The data was collected through survey questionnaire from 177 participants to measure the impact of cryptocurrency on the behavioral intention of users. The findings of this study revealed that multiple factors such as social influence, facilitating conditions, financial literacy, and perceived risk of cryptocurrency imparts an important role on the behavioral intention of individuals to use cryptocurrencies. Moreover the findings will propose numerous methods to function with a greater chance of success in the block chain-related services and cryptocurrencies markets.
Authors: Sarwat Liaqut, Ammar Siddiqui
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W3210797023