Work

Appeal to the head and heart: The persuasive effects of medical crowdfunding charitable appeals on willingness to donate

Year: 2021

Type: article

Source: Information Processing & Management

DOI: 10.1016/j.ipm.2021.102792

Authors: You Wu, Xing Zhang, Quan Xiao

Institutions: Wuhan University, Wuhan Textile University, Jiangxi University of Finance and Economics

Language: English

Topic: FinTech, Crowdfunding, Digital Finance

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

Funder: National Natural Science Foundation of China

Awards: 医疗众筹中的信息机制：众筹信息的内容、表达及扩散研究, 基于数据驱动的消费者在线评论系统效用提升设计策略研究

OpenAlex ID: W3211297832

FWCI: 9.142

Cites: 86

Cited by: 67

Related to: 10