Work

Does forced-shift to online learning affect university brand image in South Korea? Role of perceived harm and international students’ learning engagement

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Marketing for HIGHER EDUCATION

DOI: 10.1080/08841241.2021.1998285

Authors: Umer Zaman, Murat Aktan, Hasnan Baber, Shahid Nawaz

Institutions: Woosong University, Muğla University, Islamia University of Bahawalpur

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W3214514478

FWCI: 3.908

Cites: 95

Cited by: 28

Related to: 10