Work

Using dynamic capabilities to shape markets for alternative technologies: A comparative case study of automotive incumbents

Year: 2021

Type: article

Abstract: This paper analyzes how incumbent firms act to shape markets for new technology alternatives. It introduces a framework that highlights important linkages between the dynamic market-shaping capabilities of individual firms and market-shaping processes on a system level. The framework is used to analyze the endeavors of two large heavy vehicle manufacturers to introduce two technology platforms—electrified trucks and trucks fueled by liquefied gas—as alternatives to traditional diesel-fueled trucks. The analysis shows how incumbent firms deploy market-shaping capabilities to claim legitimate positions in envisioned future markets. The paper concludes by pointing to the dynamism of market interactions in sustainability transitions, showing how firms induce system-level reconfigurations and how such reconfigurations induce changes at the level of the firm.

Source: Environmental Innovation and Societal Transitions

DOI: 10.1016/j.eist.2021.10.031

Authors: Viktor Werner, Alexander Flaig, Thomas Magnusson, Mikael Ottosson

Institutions: Linköping University, Halmstad University

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Climate action

Open Access status: hybrid

Estimated APC paid: $3,590