Work

Brand equity retention after rebranding: a resource-based perspective

Year: 2021

Type: article

Source: Journal of Brand Management

DOI: 10.1057/s41262-021-00263-5

Author: Rian Beise-Zee

Institution: Ritsumeikan Asia Pacific University

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3215549870

FWCI: 2.454

Cites: 104

Cited by: 24

Related to: 10