Work

Identifying and using emergent consumers in developing radical innovations

Year: 2005

Type: article

Source: ACR North American Advances

Authors: Thomas P. Novak, Donna L. Hoffman

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3216174268

FWCI: 0.522

Cites: 23

Cited by: 4

Related to: 10