Work

The impact of a store brand introduction in a supply chain with competing manufacturers: The strategic role of pricing and advertising decision timing

Year: 2021

Type: article

Source: International Journal of Production Economics

DOI: 10.1016/j.ijpe.2021.108378

Authors: Salma Karray, Guiomar Martín-Herrán

Institutions: Ontario Tech University, Universidad de Valladolid

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funders: Ministerio de Asuntos Económicos y Transformación Digital, Gobierno de España, Junta de Castilla y León, Natural Sciences and Engineering Research Council of Canada, Agencia Estatal de Investigación

Award: Game theoretic models in supply chains

OpenAlex ID: W3216199879

FWCI: 6.918

Cites: 70

Cited by: 49

Related to: 10