Work

An Innovative Marketing Strategy: -Adopting AR & VR in Jewelry Sales

Year: 2020

Type: conference-paper

Source: International Conference on Applied Machine Learning (ICAML)

DOI: 10.1109/icaml51583.2020.00074

Authors: Minghong Shi, Chao Zhang, Jingxuan Hu

Institution: Shenzhen Technology University

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W3216501161

FWCI:

Cites: 18

Cited by: 8

Related to: 10