Work

Factors affecting the consumer trust for shopping through electronic media

Year: 2016

Type: article

Abstract: In this article the main factors affecting consumer trust in online purchases are proposed, it demonstrates how consumers feel less fear and more willingness to purchase through electronic media where the trust is higher. Through a systematic review of the literature the impact of trust in online purchases was analyzed and determined that the most influential factors in it are: the seller’s reputation, perceived risk, data privacy, security in the transaction, partnership, and gender of the buyer. It concludes that, thanks to these aspects consumers are inclined easier to develop their online purchases.

Source: Revista científica Pensamiento y Gestión

DOI: 10.14482/pege.40.8809

Authors: James-Ariel Sánchez-Alzate, Luz-Alexandra Montoya-Restrepo

Institution: Universidad Nacional de Colombia

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W2516162549

FWCI: 1.077

Cites: 44

Cited by: 25

Related to: 10