Work

Quality Improvement of Agricultural Products Supply Chain Under Social Preference and CSR by Big Data Analysis

Year: 2021

Type: article

Abstract: Purpose- The aim of this study is to analyze the effect of corporate social responsibility (CSR) and social preference on quality improvement of the agricultural products supply chain composed of agricultural products producer and processor (A3P) and supermarket by theoretical analysis and empirical evidence. Methodology- This paper sets Stackelberg game model under A3P’s CSR by considering supermarket’s altruistic reciprocity and A3P’s fairness conern, respectively. By comparative analysis, we study the effect of CSR, altruistic reciprocity and fairness conern on the quality improvement of the agricultural products supply chain. Then, we adopt the empirical evidence to analyze the correlation between CSR, altruistic reciprocity (fairness concern) and quality improvement and the mediating effect of altruistic reciprocity (fairness concern) by investigating the agricultural enterprises.

Source: Journal of Global Information Management

DOI: 10.4018/jgim.291513

Authors: Yanhong Qin, Lin Xiang

Institution: Chongqing University of Technology

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Responsible consumption and production, Zero hunger

Open Access status: diamond

OpenAlex ID: W3217779402

FWCI: 2.718

Cites: 42

Cited by: 15

Related to: 10