A Response to Stuart Hall: Towards a Creative Decoding
Year: 2021
Type: article
Abstract: The three positions of decodings proposed by communication theorist Stuart Hall have become a starting point for contemporary cultural studies. He insists that receivers of cultural products are not necessarily passive but can be ‘oppositional’. Media scholar John Fiske has further advanced the theory, suggesting that receivers can turn to be ‘producerly’ in their reception of cultural products. The present paper sheds light on the possibility of a more active, even creative position on the part of receivers, particularly in relation to popular songs and other interactive texts. Receivers of cultural products are powerful others to the ‘producing elite’. Jürgen Habermas’s idea of ‘com-subjectivity’ provides a theoretical foundation for the validity and desirability of such ‘creative decoding’.
Source: Signs and Media
Author: Zhenglan Lu
Institution: Sichuan University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W3217782298