Why They Go There: International Tourists' Motivations and Revisit Intention to Northern Ghana
Year: 2015
Type: article
Study design: Observational Study
Abstract: The interrelationship among motivations, satisfaction, and revisit intentions remain largely unexplored. Therefore, the purpose of the study was to facilitate understanding on the relationship among these constructs. A survey of 650 international tourists shows that four key factors: culture, destination attractions, social contact and adventure-novelty influence tourist decision to visit northern Ghana. The study established that tourists' motivation has relationship with their satisfaction; likewise, satisfaction is a determinant of their revisit intentions. It is recommended that service providers and destination managers should work at ensuring tourists satisfaction in order to ensure repeat visits.
Authors: Frederick Dayour, Charles Atanga Adongo
Language: English
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W325368837