The CPT Framework: Understanding the Roles of Culture, Policy and Technology in Promoting Ecommerce Readiness
Year: 2004
Type: article
Abstract: Ecommerce has been readily adopted in more developed countries, but is still lagging in less developed nations. In this work, we synthesize lessons learned from economies that have al-ready adopted ecommerce, and propose strategies that can be used to promote ecommerce adop-tion. We propose a comprehensive framework that simultaneously examines the importance of culture, policy and technology in promoting ecommerce within an economy. Our recommended strategies also utilize a 3-pronged approach that describes how changes in culture, policy and tech-nology can be made to drive each other, so as to increase the readiness of the economy for ecom-merce.
Authors: Akhilesh Bajaj, Lori N. K. Leonard
Language: English
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W330126085