Work

Business Application of the Sociological and Psychological Aspects of Communities of Interest: The Case of Nautical Tourism in Croatia*

Year: 2014

Type: article

Abstract: In this paper, we discuss how psychological characteristics of tourists, belonging to the same community of interest, their social interactions and the emergence of 'community- like' social structures influence major marketing outcomes in nautical tourism. We hypothesize that the communities of interests lead to the mutual social bonding in different fields, relevant for business, which produces tangible marketing outcomes. The initial empirical analysis for this hypothesis is conducted for the case of nautical tourism on the Croatian Adriatic, as representing a specific case of a community of interest.

Source: Hrčak Portal of scientific journals of Croatia (University Computing Centre)

Authors: Krešimir Žnidar, Nikša Alfirević, Jurica Pavičić

Institutions: University of Split, University of Zagreb, Ekonomski fakultet - Zagreb

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W334518644

FWCI:

Cites: 35

Cited by: 7

Related to: 10