The Effects of Prior Spending on Future Spending Decisions: The Role of Acquisition Liabilities and Payments
Year: 2002
Type: article
Source: Marketing Letters
Authors: Dilip Soman, Vivian M. W. Lam
Institution: Hong Kong University of Science and Technology
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W33626351
