Consumer Behaviour and Mobile TV Services: Do Men Differ From Women in Their Adoption Intentions?
Year: 2010
Type: article
Study design: Observational Study
Authors: Ioanna Constantiou, Volker Mahnke
Institution: Copenhagen Business School
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
SDG: Gender equality
Open Access status: closed
OpenAlex ID: W339782220
