Work

Principles of marketing research

Year: 1994

Type: article

Author: Richard P. Bagozzi

Language: English

Topic: Business Strategies and Management Research

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W348965865

FWCI: 6.894

Cites:

Cited by: 457

Related to: 10