Year: 2015
Type: dissertation
Abstract: With the Information Age well underway, knowing the best way to reach an audience through digital mediums is more important than ever. Businesses and cities must learn these methods in order to recruit employees and convince people to relocate their companies to a specific city. Online videos are an effective way of attracting and persuading individuals. This study examines two different videos in order to see which of these videos would be more likely according to persuasive theories to change the opinions of individuals in their willingness to relocate. Through a stylistic analysis we find that the first of the two videos, referred to as Video A, possesses more persuasive qualities.
Author: Julia N. Martin
Language: English
Subfield: Linguistics and Language
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W361038236