Work

Marketingcontrolling: Konzepte und Methoden

Year: 2006

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-9335-9_2

Author: Richard Köhler

Institution: University of Cologne

Language: German

Topic: Corporate Governance and Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W37818023

FWCI: 4.581

Cites: 21

Cited by: 23

Related to: 10