Work

Strategic Customer Management: Integrating Relationship Marketing and CRM

Year: 2013

Type: article

Authors: Adrian Payne, Pennie Frow

Institutions: UNSW Sydney, The University of Sydney

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W378996686

FWCI: 19.91

Cites: 207

Cited by: 69

Related to: 10