Work

Three Roles of International Marketing in Global Strategy

Year: 1986

Type: article

Authors: Hirotaka Takeuchi, Michael E. Porter

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W38562822

FWCI: 2.91

Cites:

Cited by: 99

Related to: 10