Work

Marketing Science’s Pilgrimage to the Ivory Tower

Year: 1994

Type: book-chapter

Source: International series in quantitative marketing

DOI: 10.1007/978-94-011-1402-8_2

Author: Hermann Simon

Institution: Johannes Gutenberg University Mainz

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W38608337

FWCI: 9.884

Cites: 134

Cited by: 40

Related to: 10